A new tagline that expresses the soul of an evolving brand

2024 was a special year, marked by celebrations, collaborations and official recognition by external agencies.

It was conceived in January, with the introduction of a concept that was developed over the following months, and which then became the new corporate brand tagline: ‘Relaying Innovation’:

A concise and incisive phrase that expresses the crux of Finder’s past, present and future – because whilst we are always looking ahead, we must never forget where we started.

The gerund ‘relaying’ refers to both the noun ‘relay’ (the company’s core business), and the verb ‘to relay’ – literally to pass-on a message, or retransmit a signal.

Thus, as well as emphasizing the central role of innovation, the new tagline reflects the business continuity that has always set Finder apart. In an era of rapid change, technology is evolving – and we evolve with it, almost automatically. Keeping abreast with change means investing in bold and original ideas, processes and products.

With this new tagline, we strengthen this commitment further by communicating not only who we are today, but also our aspirations for the future.